We developed an image strategy for Erinji Temple, a Zen temple of the Rinzai sect of Zen Buddhism located in Yamanashi Prefecture.
The temple is also the family temple of Takeda Shingen, and we asked ourselves what kind of message we should send to the temple in order to maintain a balance between its role as a prayer temple and a religious temple and its role as a tourist temple.
We worked together to determine what kind of communication was needed to maintain a balance between the temple's role as a prayer temple and a religious temple, and its role as a tourist temple.
We worked together with the temple to create a web site, leaflets, and social networking services.

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